Five Ways That Strategic Bullet Points

Five Ways That Strategic Bullet Points
Make You a Stronger Blogger

by Brian Clark

Bullet points make you a stronger blogger?

Absolutely, if you’re good a writing them. In fact, being a master at writing killer bullet points is one of the most important copywriting skills around, second only to headline-writing.

The goal of strategic bullet points is primarily to keep people reading. You’re highlighting easily-digestible bits of important information, which keeps attention focused and breaks up dense pools of text.

The downside is that if you write weak, boring bullet points, you’re giving the reader an express invitation to leave. People scan text to decide if they want to keep reading, but also as a way to justify NOT reading.

So let’s write some better bullet points.

http://www.copyblogger.com/bullet-points-for-bloggers/#more-654

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Tags: brianclark, copywriting, blogging, ulletpoints